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Italy-wide podcast, app, planning service

Untold Italy: What It Offers and How to Use It

Untold Italy is an Italy-wide planning resource — podcast, app, paid itinerary help and small-group tours — founded by Katy Clarke. Strong on shaping a trip, not a source for live Milan ticket prices.

What it is
Italy-wide travel resource: blog, podcast, app, shop, tours
Founder
Katy Clarke, Australia — 40+ trips to Italy, per the site
Funding
Ads (Mediavine), affiliate links, paid products and services
Milan coverage
One city guide within a much larger Italy library
A quiet street in Milan's Brera district with shuttered façades and café tables

Untold Italy is an Italy-wide travel resource rather than a Milan site, and that is the first thing to know about it. It publishes a large blog library, runs a long-standing podcast, sells digital planners and an app, offers paid trip-planning help and runs its own small-group tours. Milan sits inside all that as one city guide among many. This is a short, neutral profile of where it fits next to a ticket-focused site.

Details below come from Untold Italy’s own pages, read on 10 September 2026.

What it covers

The site organises around planning rather than sightseeing lists: when to go, itineraries, accommodation, transport, packing, then destination sections for Rome, Florence, Venice and the regions. Its Milan travel guide covers what to see, where to eat and drink, accommodation areas, tours and tickets, itinerary ideas and day trips including Lake Como — a good city guide, written inside a national picture.

The distinctive assets are the podcast and the app. The home page quotes several million podcast listens, though not consistently: its rotating banner shows 6M+ in one slot and 5M+ in another, while the podcast section settles on over five million listens across 320-plus episodes. The banner’s top-10 travel podcast line names no chart and no date, so read it as the site’s own description rather than a placing you can check. The app bundles curated guides, local recommendations, transport guidance and an interactive phrasebook.

Beyond the free content there are three paid tiers: the shop (the Ultimate Italy Travel Planner, city planners, essential guides), trip-planning services (itinerary review, a “quick fix” chat, a consultation) and small-group tours of 6 to 12 days in Cinque Terre, the Dolomites, Piedmont, Puglia, Sicily, Tuscany and Umbria — described as mainly outside the major tourist areas, which is why Milan is not among them.

Who runs it and how it is funded

Founder: Katy Clarke, Australian, whose interest began with Renaissance history studies and a first Italian trip to Lake Garda in the 1990s; the site says she has since travelled to Italy more than 40 times. She works with what the about page calls a small team of experienced Italy travel planners, writers and researchers.

Editorial stance, in its own words: guidance shaped by firsthand experience and local relationships rather than rankings, on the view that there is no single right way to travel Italy.

Funding, disclosed: advertising (programmatic ads and sponsored content on the podcast, Mediavine on the site), affiliate links (its privacy policy names the Amazon Associates programme, Awin and the Booking.com affiliate programme), and its own paid products and services. Its FAQ answers the question directly: yes, it uses ads and affiliate links, and says it chooses partners it trusts.

That mix — ads plus affiliate plus paid services — is a different model from ours, which is affiliate-only with Tiqets and GetYourGuide. Ours is set out in our editorial policy.

The Navigli at dusk — the kind of question a planning site answers well
The Navigli at dusk — the kind of question a planning site answers well Photo: Zairon · CC BY-SA 4.0

Where it stops, and we start

A national planning resource cannot hold live ticket mechanics for every city, and Untold Italy does not try to. Three Milan-specific things you will need from somewhere else:

The Cenacolo release calendar. Official Last Supper entry is €15 and sold only through the museum’s Vivaticket platform, in quarterly batches, with additional tickets dropping every Wednesday at 12:00 noon for the following week. That schedule decides whether you pay €15 or €79–€99 for a guided tour with an allocated ticket. See The Last Supper for the release calendar and the official channel.

Which Duomo ticket opens which area. Officially: cathedral plus museum €10, terraces €18 by lift or €16 on foot, Duomo Pass €26 or €22, and no booking fees since 1 April 2025 — so the desk price and the online price now match. The full ladder is on Duomo tickets.

Cancellation windows per product. These vary product by product rather than platform by platform, and they are the difference between a €99 booking you can move and one you cannot.

Lake Como — the day-trip decision a planning site helps with before you book anything
Lake Como — the day-trip decision a planning site helps with before you book anything Photo: Daniel Case · CC BY-SA 3.0

How to use it alongside this site

Listen to the podcast and read the itineraries while you are still deciding the shape of the trip — whether Milan is two days before Lake Como or a full base, whether you want the Dolomites in the same fortnight. Then come here for the bookings: official price against partner price, what is genuinely skip-the-line, and which combinations save money. For day trips out of the city, day trips from Milan covers the lakes and the Bernina, and tours covers guided options in the city. For the other content site travellers ask about, see our profile of MilanTips.com.

Prices in the products below are checked September 2026.

Questions people ask

01

What is Untold Italy?

An Italy-wide travel planning resource: a blog, a podcast, an app, digital planners sold in its shop, paid trip-planning services and small-group multi-day tours. It describes itself as a small team of Italy travel planners, writers and researchers, founded by Katy Clarke.

02

Who writes Untold Italy?

Founder Katy Clarke, an Australian who the site says has travelled to Italy more than 40 times since a first trip to Lake Garda, working with a team of planners, writers and researchers. Its own framing is that it offers guidance shaped by firsthand experience rather than rankings.

03

How does Untold Italy make money?

Three ways, disclosed on its FAQ and privacy pages: advertising, including programmatic ads through Mediavine and sponsored podcast content; affiliate links, with partners including the Amazon Associates programme, Awin and the Booking.com affiliate programme; and its own paid products — digital planners, the app, trip-planning consultations and small-group tours.

04

Does Untold Italy run tours in Milan?

Not that we could find. Its small-group tours are 6 to 12 days in specific regions — Beyond Bologna, Cinque Terre, the Dolomites, Piedmont, Puglia, Sicily, Tuscany and Umbria — and the site says they are mainly outside the major tourist areas. Milan is covered editorially, in a city travel guide.

05

Is the Untold Italy podcast worth listening to for a Milan trip?

For context and trip shape, yes. For ticket mechanics, no — a podcast cannot tell you that the Cenacolo release drops every Wednesday at noon or that the Duomo Museum is closed on Wednesdays. Use it for the why and us for the how.

06

Untold Italy or ticket.milan.it?

They answer different questions. Untold Italy helps you decide what kind of Italy trip to take and where Milan fits in it. We settle which Milan ticket to buy, at what price, from whom, and with what cancellation terms.

Sources & official pages

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